B2B Customer Strategy Archives - Page 3 of 8

The Customer Attuned “Infinity Loop” of Customer Centricity Explained

December 8, 2023/in B2B Trust, Customer Centricity, Customer Strategy, Organisational Performance /by Peter Lavers

Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more

Customer Centricity is More Important than Specialism

June 8, 2023/in Customer Centricity, Embedded Trust /by Peter Lavers

Customer Centricity is More Important than Specialism Have you ever been part of a conversation where the comment is made that “most companies are run by bean counters thes… Read more

Why is Sales Capability Important?

July 12, 2022/in Insight Webcasts, Sales and Account Management /by Ellie Luk

Why is Sales Capability important in your company? Experts in people development, Alan Thompson and David Brown, discuss what it means to have a sales capability in your company.… Read more

Is your company Customer Attuned?

June 15, 2022/in Customer Management /by Paul Cranston

Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it’s about Building Trust, or it could be refr… Read more

How well do you manage customer value?

May 6, 2022/in Customer Management /by Ellie Luk

In the insurance and wider financial services sector, the concept of customer value is growing in profile all the time. This has come about mainly, though not exclusively, as a res… Read more

Adopting A Customer Centric Culture Demands One Thing

April 11, 2022/in Customer Centricity /by Paul Cranston

Adopting A Customer Centric Culture Demands One Thing Customer Attuned Associate Paul Cranston considers what it takes to successfully adopt a Customer Centric culture… Read more

Six lenses of best practice for Customer Charter development

February 10, 2022/in Customer Management /by Peter Lavers

Customer charters can play a key role in manifesting your wider brand promise into concrete standards and commitments that you are happy for your customers to judge you by. In hund… Read more

What a wonderful group of panellists we have enjoyed during the pandemic!

January 13, 2022/in News /by Alan Thompson

The last couple of years have seen very different working practices for many businesses and this has created numerous challenges for business leaders to contend with. Since the s… Read more

In the press: Dr Mark Hollyoake on Selling in a Pandemic

December 1, 2021/in Sales and Account Management /by Ellie Luk

The Journal of International Sales Transformation, reached out to Dr Mark Hollyoake, to give his views on “Selling in a Pandemic” in their latest Special Report on &… Read more

The Impact of Hybrid Working on How we Manage and Build Customer Relationships – Nov 2021 Newszine

November 22, 2021/in Publications /by Ellie Luk

Welcome to the November issue of newszine: The Impact of Hybrid Working on How we Manage and Build Customer Relationships Hybrid working is something that a lot of people have alwa… Read more

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