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The 6 Segments of Customer Segmentation

December 4, 2024

In this video Paul Cranston explains the difference between the 6 segments of Customer Segmentation. Learn how to position customers across the customer…

How to use the Customer Segmentation Canvas

December 4, 2024

In this video Paul Cranston explains how to use the Customer Segmentation Canvas to highlight how the you can identify you future best customers. For…

Introduction to B2B Customer Segmentation Canvas

November 27, 2024

Introduction to B2B Customer Segmentation Canvas By Paul Cranston The Customer Segmentation Canvas from Customer Attuned is a new way to map your customers…

B2B Trust as a Predictive Indicator

November 12, 2024

With the role of Trust in leadership and, therefore, within organisations under constant scrutiny, Customer Experience expert Peter Lavers asks the question:…

How Trust Impacts Customer Segmentation

November 6, 2024

How Trust Impacts Customer Segmentation Trust is a hot topic right now. But here at Customer Attuned, we’ve been onto this subject for quite some time.…

Excessive Trust – When Trust Goes Wrong

October 29, 2024

Excessive Trust - When Trust Goes Wrong In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides reveals…

Leveraging MBTI to build successful B2B relationships

October 25, 2024

Leveraging MBTI to build successful B2B relationships As part of our comprehensive AMPLIFY sales and account management development programme, we include…

Identification Based Trust

October 21, 2024

Identification-Based Trust, with Dr Mark Hollyoake In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides…

Introducing Knowledge Based Trust

October 15, 2024

An introduction to Knowledge-Based Trust, with Dr Mark Hollyoake In our third step through the 'S-Curve of Trust', Dr Mark Hollyoake provides a brief…

Introduction to Risk-Based Trust

October 8, 2024

An introduction to Risk-Based Trust, with Dr Mark Hollyoake In our second step through the 'S-Curve of Trust', Dr Mark Hollyoake provides a brief introduction…

Relationship Crises and Trust

October 2, 2024

Relationship Crises – How the Principles of B2B Trust Can Get You Through In his last two blogs, Customer Relationship consultant and Customer Attuned…

Introducing Everyday Trust

October 1, 2024

Dr Mark Hollyoake introduces the first of level of trust: Everyday Trust Customer Attuned believes that trust is a critical asset to every business relationship…

Introducing the Levels of B2B Trust

September 30, 2024

Dr Mark Hollyoake introduces the levels of trust in the S-Curve of Trust Customer Attuned believes that trust is a critical asset to every business relationship…

Making MBTI Work For Sales Teams

September 25, 2024

Making MBTI Work For Sales Teams. The Myers Briggs Type Indicator (MBTI) is the most widely used assessment of psychological type and an enormously insightful…

Relationship Transitions – Testing the Resilience of B2B Trust

September 18, 2024

Relationship Transitions – Testing the Resilience of B2B Trust In my last blog about contract activation, I considered how important the activation…

Trust-Based Customer Segmentation

September 10, 2024

Our purpose at Customer Attuned is "to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial…

Discover the Power of SDI in B2B Sales

September 4, 2024

Discover the Power of SDI in B2B Sales: A Game-Changer for Your Team As part of our comprehensive AMPLIFY sales account management capability development…

Contract Activation – Maker or Breaker of B2B Trust

August 21, 2024

When the Deal becomes Real So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their…

Segmentation for Customer Success

August 7, 2024

Customer Attuned consultant Paul Cranston finishes his series of posts by discussing the value of Segmentation for Customer Success. This follows the first…

The Partner Relationship Survey starts with understanding B2B Trust

July 31, 2024

The Partner Relationship Survey starts with understanding B2B Trust The partner relationship survey has become an intrinsic element of relationship development…

The importance of leaders supporting the development of sales and account management teams

July 24, 2024

The importance of leaders supporting the development of sales and account management teams In recent articles, we have looked at how we have worked with…

Customer Segmentation for Sales

July 17, 2024

Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores…

Title graphic for blog: How does the Partnership Survey work?

The Partner Relationship Survey – How it works

July 10, 2024

Partner Relationship Survey: How it works By definition, B2B partnerships are important to both parties. They represent an important investment and involve…

Customer Centricity Corner with Peter Lavers – Partner Relationship Survey

June 26, 2024

Customer Centricity Corner with Peter Lavers – Partner Relationship Survey The subject of this discussion is our Partner Relationship Survey (or Partnership…

Top 4 behaviours of successful Account Managers that sets them apart.

June 19, 2024

What behaviours do successful account managers have that sets them apart? We were asked this question by an attendee at the outset of a sales and account…

The B2B Customer Segmentation Canvas for Marketers

June 12, 2024

Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT…

Customer Centricity Corner with Peter Lavers – Account Based Marketing

May 30, 2024

What is Account Based Marketing and where does it fit in a customer centric Business to Business (B2B) operating model? There are several definitions…

Customer Attuned Newsletter explores 3 Ways to Improve B2B Relationships

May 20, 2024

3 Ways to Improve B2B Relationships Here at Customer Attuned, we wholeheartedly believe that Trust underpins every good B2B Relationship, and…

B2B Customer Segmentation that Unlocks Potential Value

May 15, 2024

B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers…

Leap of Faith by Dr Mark Hollyoake featured in the Journal of Sales Transformation

May 13, 2024

Boundary spanners: What are they? What do they do? Why are they important? And what exactly do we mean by a boundary spanner? On a very simple…

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Click to read all items on:

Excessive Trust – When Trust Goes Wrong

October 29, 2024

Excessive Trust - When Trust Goes Wrong In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides reveals…

Identification Based Trust

October 21, 2024

Identification-Based Trust, with Dr Mark Hollyoake In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides…

Introducing Knowledge Based Trust

October 15, 2024

An introduction to Knowledge-Based Trust, with Dr Mark Hollyoake In our third step through the 'S-Curve of Trust', Dr Mark Hollyoake provides a brief…

Introduction to Risk-Based Trust

October 8, 2024

An introduction to Risk-Based Trust, with Dr Mark Hollyoake In our second step through the 'S-Curve of Trust', Dr Mark Hollyoake provides a brief introduction…

Introducing Everyday Trust

October 1, 2024

Dr Mark Hollyoake introduces the first of level of trust: Everyday Trust Customer Attuned believes that trust is a critical asset to every business relationship…

Introducing the Levels of B2B Trust

September 30, 2024

Dr Mark Hollyoake introduces the levels of trust in the S-Curve of Trust Customer Attuned believes that trust is a critical asset to every business relationship…

Relationship Transitions – Testing the Resilience of B2B Trust

September 18, 2024

Relationship Transitions – Testing the Resilience of B2B Trust In my last blog about contract activation, I considered how important the activation…

Contract Activation – Maker or Breaker of B2B Trust

August 21, 2024

When the Deal becomes Real So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their…

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Customer Centricity Corner with Peter Lavers – Partner Relationship Survey

June 26, 2024

Customer Centricity Corner with Peter Lavers – Partner Relationship Survey The subject of this discussion is our Partner Relationship Survey (or Partnership…

Customer Centricity Corner with Peter Lavers – Account Based Marketing

May 30, 2024

What is Account Based Marketing and where does it fit in a customer centric Business to Business (B2B) operating model? There are several definitions…

The Customer Attuned “Infinity Loop” of Customer Centricity Explained

December 8, 2023

Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they…

Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model.

October 4, 2023

What customer centricity means in a intermediated business model. How can you be customer centric when there's an intermediary 'in the way'? Many…

Customer Centricity Corner with Peter Lavers – the difference between customer strategy and sales strategy in B2B

July 26, 2023

Customer Centric Account Management Part 2 If you know us or have seen previous episodes of the Customer Centricity Corner will recognise that our purpose…

Customer Centricity Corner with Peter Lavers – Listening to Customers

June 26, 2023

The difference between “doing surveys” and really listening to customers! In this edition of the Customer Centricity Corner Rachel Waterfield, Customer…

Customer Centricity is More Important than Specialism

June 8, 2023

Customer Centricity is More Important than Specialism Have you ever been part of a conversation where the comment is made that “most companies…

Customer Centricity Corner with Peter Lavers – Customer Focus in High Pressure Sales Environments

May 15, 2023

How can we maintain customer focus in a highly competitive and quarterly-sales-driven industry sector? In this edition of the Customer Centricity Corner…

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Trust-Based Customer Segmentation

September 10, 2024

Our purpose at Customer Attuned is "to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial…

Segmentation for Customer Success

August 7, 2024

Customer Attuned consultant Paul Cranston finishes his series of posts by discussing the value of Segmentation for Customer Success. This follows the first…

Customer Segmentation for Sales

July 17, 2024

Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores…

The B2B Customer Segmentation Canvas for Marketers

June 12, 2024

Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT…

B2B Customer Segmentation that Unlocks Potential Value

May 15, 2024

B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers…

The Dimensions of the Customer Segmentation Canvas

April 10, 2024

It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from…

A New Approach to B2B Customer Segmentation from Customer Attuned Ltd

March 20, 2024

Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that…

Great insights shared by cross sector business leaders

February 27, 2024

We were fortunate to share the company , thoughts, views and insights with a group of senior leaders across a number of varying sectors at a dinner in…

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Leveraging MBTI to build successful B2B relationships

October 25, 2024

Leveraging MBTI to build successful B2B relationships As part of our comprehensive AMPLIFY sales and account management development programme, we include…

Making MBTI Work For Sales Teams

September 25, 2024

Making MBTI Work For Sales Teams. The Myers Briggs Type Indicator (MBTI) is the most widely used assessment of psychological type and an enormously insightful…

Discover the Power of SDI in B2B Sales

September 4, 2024

Discover the Power of SDI in B2B Sales: A Game-Changer for Your Team As part of our comprehensive AMPLIFY sales account management capability development…

The importance of leaders supporting the development of sales and account management teams

July 24, 2024

The importance of leaders supporting the development of sales and account management teams In recent articles, we have looked at how we have worked with…

Top 4 behaviours of successful Account Managers that sets them apart.

June 19, 2024

What behaviours do successful account managers have that sets them apart? We were asked this question by an attendee at the outset of a sales and account…

What value do you see as a leader when you invest in your sales and account management teams?

May 8, 2024

What value do you see as a leader when you invest in your sales and account management teams? If you are considering investing in improving the…

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.

April 24, 2024

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships. Are you building a team of talented and engaged account…

Stop hiding behind your computer and get out to see your customers!

March 6, 2024

Stop hiding behind your computer and get out to see your customers! If you are responsible for managing and developing key customer relationships for…

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Trust Evaluation & Development

B2B Trust as a Predictive Indicator

November 12, 2024

With the role of Trust in leadership and, therefore, within organisations under constant scrutiny, Customer Experience expert Peter Lavers asks the question:…

Relationship Crises and Trust

October 2, 2024

Relationship Crises – How the Principles of B2B Trust Can Get You Through In his last two blogs, Customer Relationship consultant and Customer Attuned…

Relationship Transitions – Testing the Resilience of B2B Trust

September 18, 2024

Relationship Transitions – Testing the Resilience of B2B Trust In my last blog about contract activation, I considered how important the activation…

Contract Activation – Maker or Breaker of B2B Trust

August 21, 2024

When the Deal becomes Real So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their…

The Partner Relationship Survey starts with understanding B2B Trust

July 31, 2024

The Partner Relationship Survey starts with understanding B2B Trust The partner relationship survey has become an intrinsic element of relationship development…

The Partner Relationship Survey – How it works

July 10, 2024

Partner Relationship Survey: How it works By definition, B2B partnerships are important to both parties. They represent an important investment and involve…

When is a B2B Customer/Supplier Relationship a “Partnership”?

May 1, 2024

When is a B2B Customer/Supplier Relationship a “Partnership”? The business-to-business (B2B) sector encompasses an extremely wide range of customer…

Introducing the Partner Relationship Survey

April 17, 2024

Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond…

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Customer Centricity is More Important than Specialism

June 8, 2023

Customer Centricity is More Important than Specialism Have you ever been part of a conversation where the comment is made that “most companies…

Why is Trust key in Financial Services?

March 3, 2022

Why is Trust key in Financial Services? The financial services sector shows no signs of slowing down, a lack of challengers, disruptors or a…

The International Journal of Sales Transformation

The Trust Dividend – by Dr Mark Hollyoake – Press Feature

October 7, 2021

The Trust Dividend by Dr Mark Hollyoake, featured in The International Journal of Sales Transformation. October 2021 To read the full article, click…

Building ‘Business-to- Business’ Trust At Operations Level. Part 3

July 16, 2021

Building ‘Business-to- Business’ Trust At Operations Level Let's take a look at trust development and how to "make it happen" and turn leadership…

The Trust Factor - making B2B Trust Your Business DNA

The Trust Factor – Speaker Spotlight

October 7, 2020

Register here

Losing the opportunity to add value could also lose you trust and the business.

June 16, 2020

As an insurance broker, your role is to understand my insurance needs and find the best match to the market to meet those needs. Given there…

Trust is not a binary on/off switch

December 17, 2019

Why building, protecting and recovering trust is a business imperative By Peter Lavers and Mark Hollyoake Trust is a hot topic! Here in the UK it…

Trusted Relationships = Consistently Good Service

June 6, 2019

At Deep-Insight, I spend a lot of my time trying to help our clients figure out how to build strong trusted relationships with their B2B (Business-to-Business)…

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Customer Centricity Corner with Peter Lavers – Digital Transformation

March 13, 2023

How to ensure that Customer Centricity is central in your drive to digitally transform your company In this edition of the Customer Centricity Corner,…

Customer Centricity Corner with Peter Lavers – Keeping customers at the heart of Innovation

February 20, 2023

Keeping customers at the heart of Innovation Companies are well aware that they must continue to innovate to survive, but how can they do this in a customer…

Playbooks in customer experience management

March 28, 2022

In my role as a consultant and adviser to companies across sectors, I am increasingly coming across and hearing about the utilisation of playbooks in customer…

Utilities need to improve the customer experience for B2B key accounts.

March 16, 2022

“Utilities today are facing more existential threats than ever before. Third-party providers of clean energy now offer a credible alternative to the…

Watch the Panel here – Digital Transformation In Healthcare

November 8, 2021

What does it take to lead a digital transformation in healthcare? Wil Payne, Leadership consultant and coach of Newland Partners, chaired the second panel…

Digital Transformation in Healthcare event 2

Digital Transformation in Healthcare – Part 2

October 12, 2021

What does it take to lead a digital transformation in healthcare? Wil Payne, Leadership consultant and coach, chairs the second panel discussion in this…

Top 25 CX Blogs

June 23, 2021

We are delighted to announce that the Customer Attuned blog has been included in HelpSquad's list of "25 Customer Experience Blogs to Add to your Weekly…

Supporting clients as they manage their new homeworkers

December 8, 2020

One thing that we haven’t been short of in social media this year, has been articles and advice aplenty on how to deal with the challenges posed by Covid19, but what about articles on supporting clients as they manage their new homeworkers?

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