How do companies measure investment in training?
How do companies measure investment in training?
In this episode, Sales and Capability Training Experts, Alan Thompson and David Brown, hold an interesting conversation on how… Read more
Dr Mark Hollyoake is featured as a leading authority on B2B Trust in Trust Across America
Dr Mark Hollyoake Features in US Think Tank: Trust Across America
It is our pleasure to announce that Dr Mark Hollyoake has been selected by Trust Across America, as a leading autho… Read more
Customer Centricity Corner with Peter Lavers – Why B2B companies need an explicit Customer Strategy
Doesn’t every B2B company already have a customer strategy?
Well, you may be surprised to find out that we still come across companies that don’t actually have a true custom… Read more
Customer Centricity Corner with Peter Lavers – Digital Transformation
How to ensure that Customer Centricity is central in your drive to digitally transform your company
In this edition of the Customer Centricity Corner, Peter Lavers interviews Wi… Read more
Why Build Trust?
Why bother, why build trust in my organisation?
There’s a lot of talk about why you could build trust in B2B these days, and a lot of inflated claims about its potential to offer organ… Read more
Customer Centricity Corner with Peter Lavers – Keeping customers at the heart of Innovation
Keeping customers at the heart of Innovation
Companies are well aware that they must continue to innovate to survive, but how can they do this in a customer centric way?
In this edit… Read more
Peter Lavers’ article on thrifting gets featured in CX Magazine
Many people believe that ‘thrifting’ only refers to second-hand shopping, charity shops, flea markets/rummage sales, and buying all things “vintage” or upcycle… Read more
Customer Centricity Corner with Peter Lavers – What is Customer Centric Account Management?
What is Customer Centric Account Management?
The subject today is “Customer Centric Account Management”, and I’m delighted to introduce two guests, Mike Pepe and Ed Rottmann.
E… Read more
Customer Centricity Corner with Peter Lavers – What Loyalty Means in Business to Business
What Loyalty means in Business to Business
Everyone who’s passionate about customer centricity would agree that loyalty is a good thing.
But when your customers are businesses r… Read more
Can ‘thrifting’ be incorporated into mainstream Retail?
Can ‘thrifting’ be incorporated into mainstream Retail?
SAS Report inspires new ideas to reach savvy and sustainability-conscious shoppers
The SAS UK & Ireland pre-Chris… Read more
building a culture of customer centricity based on B2B Trust
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