When is a B2B Customer/Supplier Relationship a “Partnership”?
When is a B2B Customer/Supplier Relationship a “Partnership”?
The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more
Tag Archive for: B2B Customer Strategy
Introducing the Partner Relationship Survey
Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status?
You can now under… Read more
The Dimensions of the Customer Segmentation Canvas
It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more
A New Approach to B2B Customer Segmentation from Customer Attuned Ltd
Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more
Delivering Customer Centric Strategy
Paul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client’s 2024 global staff conference held in Barcel… Read more
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more
Customer Centricity is More Important than Specialism
Customer Centricity is More Important than Specialism
Have you ever been part of a conversation where the comment is made that “most companies are run by bean counters thes… Read more
Why is Sales Capability Important?
Why is Sales Capability important in your company?
Experts in people development, Alan Thompson and David Brown, discuss what it means to have a sales capability in your company.… Read more
Is your company Customer Attuned?
Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it’s about Building Trust, or it could be refr… Read more
How well do you manage customer value?
In the insurance and wider financial services sector, the concept of customer value is growing in profile all the time. This has come about mainly, though not exclusively, as a res… Read more
building a culture of customer centricity based on B2B Trust
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