The B2B Customer Segmentation Canvas for Marketers
Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more
Customer Centricity Corner with Peter Lavers – Account Based Marketing
What is Account Based Marketing and where does it fit in a customer centric Business to Business (B2B) operating model?
There are several definitions of ABM, and I personally like… Read more
Customer Attuned Newsletter explores 3 Ways to Improve B2B Relationships
3 Ways to Improve B2B Relationships
Here at Customer Attuned, we wholeheartedly believe that Trust underpins every good B2B Relationship, and as with any relationship, m… Read more
B2B Customer Segmentation that Unlocks Potential Value
B2B Customer Segmentation that unlocks potential value
In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more
Leap of Faith by Dr Mark Hollyoake featured in the Journal of Sales Transformation
Boundary spanners: What are they? What do they do?
Why are they important? And what exactly do we mean by a boundary spanner?
On a very simple level they are actors on both side… Read more
What value do you see as a leader when you invest in your sales and account management teams?
What value do you see as a leader when you invest in your sales and account management teams?
If you are considering investing in improving the capability of your sales and ac… Read more
When is a B2B Customer/Supplier Relationship a “Partnership”?
When is a B2B Customer/Supplier Relationship a “Partnership”?
The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more
Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.
Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.
Are you building a team of talented and engaged account managers, who work w… Read more
Introducing the Partner Relationship Survey
Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status?
You can now under… Read more
The Dimensions of the Customer Segmentation Canvas
It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more
building a culture of customer centricity based on B2B Trust
Let‘s chat!
