2024 - Page 3 of 5 - Customer Attuned

The importance of leaders supporting the development of sales and account management teams

July 24, 2024/in Sales and Account Management, Training and Development, Uncategorized /by Alan Thompson

The importance of leaders supporting the development of sales and account management teams In recent articles, we have looked at how we have worked with our clients to help them de… Read more

Customer Segmentation for Sales

July 17, 2024/in Customer Management /by Paul Cranston

Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores how this new approach to s… Read more

Title graphic for blog: How does the Partnership Survey work?

The Partner Relationship Survey – How it works

July 10, 2024/in B2B Trust, Trust Evaluation and Development /by Peter Lavers

Partner Relationship Survey: How it works By definition, B2B partnerships are important to both parties. They represent an important investment and involve participation of m… Read more

Customer Centricity Corner with Peter Lavers – Partner Relationship Survey

June 26, 2024/in Customer Centricity, Insight Webcasts /by Peter Lavers

Customer Centricity Corner with Peter Lavers – Partner Relationship Survey The subject of this discussion is our Partner Relationship Survey (or Partnership Survey), which is… Read more

Top 4 behaviours of successful Account Managers that sets them apart.

June 19, 2024/in Sales and Account Management /by Alan Thompson

What behaviours do successful account managers have that sets them apart? We were asked this question by an attendee at the outset of a sales and account management development pr… Read more

The B2B Customer Segmentation Canvas for Marketers

June 12, 2024/in Customer Management /by Paul Cranston

Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more

Customer Centricity Corner with Peter Lavers – Account Based Marketing

May 30, 2024/in Customer Centricity, Insight Webcasts /by Peter Lavers

What is Account Based Marketing and where does it fit in a customer centric Business to Business (B2B) operating model? There are several definitions of ABM, and I personally like… Read more

Customer Attuned Newsletter explores 3 Ways to Improve B2B Relationships

May 20, 2024/in News /by Ellie Luk

3 Ways to Improve B2B Relationships Here at Customer Attuned, we wholeheartedly believe that Trust underpins every good B2B Relationship, and as with any relationship, m… Read more

B2B Customer Segmentation that Unlocks Potential Value

May 15, 2024/in Customer Management /by Peter Lavers

B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more

Leap of Faith by Dr Mark Hollyoake featured in the Journal of Sales Transformation

May 13, 2024/in Publications /by Dr Mark Hollyoake

Boundary spanners: What are they? What do they do? Why are they important? And what exactly do we mean by a boundary spanner? On a very simple level they are actors on both side… Read more