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The Great Debate (7) – Analytics & Insight

Analytics & Insight was the subject for the day for the seventh Great Debate held at Cambridge Cottage in Kew Gardens. On the day, four industry experts brought their perspect… Read more
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The Great Debate (6) – Customer Centricity Masterclass

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience” Doug Leather O… Read more
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The Great Debate (5) – Building Trust

Trust is the willingness to be vulnerable based upon positive expectations about another’s intentions or behaviours. – Rousseau et al Trust is one of the fundamental co… Read more
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Ten insights from the B2B sector about Building Trust

In the latest Great Debate at the magnificent Crystal Building in London we discussed the most fundamental component of B2B customer relationships: Trust. Three speakers from i… Read more
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The Great Debate (4) – What Does Leading Edge Mean to B2B Customer Management?

In the fourth instalment of The Great Debate, three senior executives: Chris Russel of Luvata, Nigel Brotherton of Volkswagen Group UK and Mairead McSweeney of BT Business Irela… Read more