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Joined up Voice of Customer and Staff Studies

In my many years as a practitioner and consultant in the field of Customer Management I’ve often wondered why business treats its Voice of Customer (VoC) and Voice of Employee (VoE… Read more
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The Trust Factor – Making B2B Trust your business DNA – Read the panel summary

B2B trust can be defined as; “The willingness to be vulnerable to another party and the decision to engage in actions based upon an interpretation of their ability, credibility an… Read more
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Customer Attuned Newszine October Issue – B2B Trust explained

Trust is such a heavy word. It carries huge responsibility. We use it in so many situations and yet, we often test the boundaries, stretching it to see how much wriggle room we have, b… Read more
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Losing the opportunity to add value could also lose you trust and the business.

  As an insurance broker, your role is to understand my insurance needs and find the best match to the market to meet those needs. Given there are so many direct providers, onli… Read more
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What is Trust in B2B Relationships?

What is Trust in B2B relationships? This is a question I have been wrestling with since I enrolled on a Doctoral research programme at the University of Southampton. From years of w… Read more
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The Power of Business to Business Trust

Is it possible to systematically develop trust to a mutual competitive advantage in B2B? This is the question I have been wrestling with since I enrolled on a Doctoral research pro… Read more