As an insurance broker, your role is to understand my insurance needs and find the best match to the market to meet those needs. Given there are so many direct providers, onli… Read more
https://customerattuned.com/wp-content/uploads/2019/06/shutterstock_694253248-2.jpg469704Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2020-06-16 17:05:502020-06-16 17:05:50Losing the opportunity to add value could also lose you trust and the business.
Like our personal world, business to business can also be surrounded by fake news, false claims, unethical behaviours and self interest. Never has there bee… Read more
https://customerattuned.com/wp-content/uploads/2016/05/logo.png00Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2018-03-20 14:54:292018-03-20 14:54:29How to use Trust DNA™ for Business Development
The importance of the BDM role and function in the distribution and customer management of financial services cannot be underestimated. The BDM ensures we gain and maintain the o… Read more
https://customerattuned.com/wp-content/uploads/2017/10/computersaysno.jpg505657Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2017-10-09 16:07:212017-10-13 09:01:01Business Development Managers (BDM) & the Underwriter relationship
At Customer Attuned, one of our sectors of expertise is the insurance industry. Being a ‘non-player’ in the process of underwriting business for customers, we ha… Read more
https://customerattuned.com/wp-content/uploads/2017/07/broker-business.png11522048Alan Thompsonhttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngAlan Thompson2017-07-04 15:58:422018-01-05 08:25:16Writing business – It’s all about attitude
Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development.
In this blog, using insight from lite… Read more
https://customerattuned.com/wp-content/uploads/2016/05/logo.png00Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2017-03-20 11:54:102017-03-20 11:54:10The DNA of Trust
On the 6th day of Christmas my head of customer experience said to me, “If Santa can map his journey to deliver on time then why can’t we?”
Well ok, that may be too difficult a task for us… Read more
00Alan Thompsonhttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngAlan Thompson2015-12-16 09:16:582016-08-04 10:38:1112 Days of Xmas #6: My head of customer experience said to me “If Santa can map his journey to deliver on time then why can’t we?”
On the 2nd day of Christmas my top broker said to me “You really listened to me and improved your service”.
Is this something you might hear from your brokers? Would you know the curre… Read more
00Alan Thompsonhttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngAlan Thompson2015-12-10 10:45:552017-12-18 12:17:5312 Days of Xmas #2: A broker said to me “You listened to me and improved your service”
Does your business rely heavily on an intermediary as part of the overall customer journey?
If so, the process for developing a compelling proposition is more complex than simply… Read more
00Alan Thompsonhttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngAlan Thompson2015-12-07 10:17:362016-06-07 08:57:11Four key areas for developing a proposition for intermediated business
CUSTOMER MANAGEMENT IN A WORLD OF INTERMEDIARIES AND BROKERS
Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add mor… Read more
00Alan Thompsonhttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngAlan Thompson2015-08-14 16:50:222016-06-07 08:57:26The world of insurance is complex. Do you understand how it works?
Distributor Relationships as your Competitive Advantage
‘Marry in haste, repent at leisure’ _ this is often the most common problem in B2B distributor relationships. Principa… Read more
https://customerattuned.com/wp-content/uploads/2016/05/logo.png00Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2015-05-01 11:42:032016-08-04 08:45:20Distributor Management Assessment
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