Customer Centricity Archives - Customer Attuned

Blog, Customer Centricity, Customer Experience Improvement, Customer Relationship Strategy

Playbooks in customer experience management

In my role as a consultant and adviser to companies across sectors, I am increasingly coming across and hearing about the utilisation of playbooks in customer experience managem… Read more

March 28, 2022/by Peter Lavers

B2B Customer Management, B2B Trust, Blog, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Proposition Development, Customer Relationship Strategy, Proposition Development, Trust

Six lenses of best practice for Customer Charter development

Customer charters can play a key role in manifesting your wider brand promise into concrete standards and commitments that you are happy for your customers to judge you by. In hund… Read more

February 10, 2022/by Peter Lavers

B2B Trust, Building Trust into your Customer Plans, Champion-led Change, Customer Centricity, Interdependence, Joint Business Planning, Key Account Management, Leadership, News, Publications, Sales Capability Development, Sales Development, Trust, Trust Talks

The Trust Dividend – by Dr Mark Hollyoake – Press Feature

The Trust Dividend by Dr Mark Hollyoake, featured in The International Journal of Sales Transformation. October 2021 To read the full article, click here The strategic implicat… Read more

October 7, 2021/by Ellie Luk

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Journey Mapping, Customer Management, Customer Management Systems, Customer Relationship Strategy, Customer Value Management, Customer Value Segmentation, Digital, Leadership, Marketing, News, Retail, Strategy

Truth Loyalty Webinar with Peter Lavers

Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth. It was a wide-ranging discussion co… Read more

July 7, 2021/by Peter Lavers

Blog, Business Capabilities, CRM, Customer Attuned Assessment, Customer Centricity, Customer Management, Leadership, Publications

Making Customer Centricity a Reality – Panel Summary

Customer centricity is a term that has been around for a number of years, but what does it mean in a business-to-business environment and how do we turn the words into a change in the w… Read more

June 28, 2021/by Ellie Luk

B2B Customer Management, B2B Trust, Blog, Building Trust into your Customer Plans, Building Your Capability & Competency Framework, Business Capabilities, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Proposition Development, Customer Relationship Strategy, Leadership, Marketing, News, People Capabilities, Trust

Top 25 CX Blogs

We are delighted to announce that the Customer Attuned blog has been included in HelpSquad‘s list of “25 Customer Experience Blogs to Add to your Weekly Reading List… Read more

June 23, 2021/by Ellie Luk

B2B Trust, Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Management Systems, Customer Relationship Strategy, Customer Value Management, Digital, Leadership, Marketing, News

Onalytica Interview with Peter Lavers

I was delighted to be interviewed by Onalytica recently – the World’s largest B2B influencer marketplace. In the interview I’m asked about how I became rec… Read more

June 15, 2021/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Relationship Strategy, Leadership, Marketing, News

Awards Magazine recognises Peter Lavers as Top Influencer

We are delighted to announce that our founding director Peter Lavers has again been recognised as one of the World’s top 50 customer experience influencers, this time by T… Read more

June 6, 2021/by Ellie Luk

CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Customer Value Segmentation, Leadership, Marketing, News

Truth Loyalty Webinar

Customer Attuned Director Peter Lavers will be participating in the next Truth Customer Loyalty webinar on 30 June, 2pm BST. You are invited to join Truth’s CEO Amanda Crom… Read more

May 18, 2021/by Ellie Luk

AI, CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Management Systems, Customer Value Management, Digital, Marketing, News

SAS Global Forum

The SAS Global Forum is an event that brings together the most curious minds in analytics and data science. It is a must for anybody interested in being more insight-led as a busines… Read more

May 13, 2021/by Peter Lavers