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Introducing the Partner Relationship Survey
Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond…
The Dimensions of the Customer Segmentation Canvas
It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from…
A New Approach to B2B Customer Segmentation from Customer Attuned Ltd
Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that…
Stop hiding behind your computer and get out to see your customers!
Stop hiding behind your computer and get out to see your customers!
If you are responsible for managing and developing key customer relationships for…
Great insights shared by cross sector business leaders
We were fortunate to share the company , thoughts, views and insights with a group of senior leaders across a number of varying sectors at a dinner in…
Strategic Account Management Training – the importance of reflection
Strategic Account Management Training - The Importance of Reflection
In any of our training programmes, we always talk about the importance…
B2B Trust Research: What are Boundary Spanners?
B2B Trust Research: What are Boundary Spanners?
Dr Mark Hollyoake addresses how boundary spanners occur and what they do to B2B Trust in his latest…
Delivering Customer Centric Strategy
Paul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client's 2024 global staff conference…
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they…
Season’s Greetings from Customer Attuned
We wish all our customers, associates, followers and friends a very Merry Christmas, and a Happy and Successful New Year.
If you are looking for some…
Building a High Performing Account Management Team
Another successful development programme for a key client
Over the past several months, a number of the Customer Attuned team, David Brown, Dr Mark Hollyoake…
Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model.
What customer centricity means in a intermediated business model.
How can you be customer centric when there's an intermediary 'in the way'?
Many…
Why should Account Management teams work with coaches?
Why should Account Management teams work with coaches? And what are the benefits?
In today's fast-paced business environment, account management…
Customer Centricity Corner with Peter Lavers – the difference between customer strategy and sales strategy in B2B
Customer Centric Account Management Part 2
If you know us or have seen previous episodes of the Customer Centricity Corner will recognise that our purpose…
From good to great: how coaching improves sales and new business development
From good to great: how coaching improves sales and new business development
Your business might already be achieving good sales results –…
When coaching can enhance sales training and development
When coaching can enhance sales training and development
Have you ever run a training programme in your business, then watched as some or most of the…
How coaching can support B2B relationship management
How coaching can support B2B relationship management
Executive coaching has become an increasingly popular tool for businesses looking to improve…
A Business to Business Model of Trust
In this whitepaper, Dr Mark Hollyoake together with Dr Melanie Ashleigh and Professor Malcolm Higgs, review and examine inter-organisation, inter-team…
Customer Centricity Corner with Peter Lavers – Listening to Customers
The difference between “doing surveys” and really listening to customers!
In this edition of the Customer Centricity Corner Rachel Waterfield, Customer…
Dr Mark Hollyoake joins Ecclesiastical podcast to talk about why building trust in business is extremely powerful?
Why is building trust in business extremely powerful?
Most business-to-business (B2B) relationships are purely transactional, however, willingness to…
Customer Centricity is More Important than Specialism
Customer Centricity is More Important than Specialism
Have you ever been part of a conversation where the comment is made that “most companies…
Strategic Objectives – Be Careful What You Wish For!
Strategic Objectives - Be Careful What You Wish For!
The Unintended Consequences of Un-Customer Centric Strategic Objectives
Many of you be…
What is the role of a leader in learning and development?
What is the role of a leader in learning and development?
Training expert Alan Thompson at Customer Attuned, invited Stewart Waddy, Head of Strategic…
Customer Centricity Corner with Peter Lavers – Customer Focus in High Pressure Sales Environments
How can we maintain customer focus in a highly competitive and quarterly-sales-driven industry sector?
In this edition of the Customer Centricity Corner…
How often do you take stock of your business and its performance?
How often do you take stock of your business and its performance?
I was prompted to write this after responding to a LinkedIn survey by my colleague…
Alan Thompson Joins Ecclesiastical Podcast to talk about Broker Differentiation
Customer Attuned Director, Alan Thompson, was recently invited to take part in a podcast with Chris Withers, Broker Distribution Director at Ecclesiastical…
Peter Lavers looks back at new product launches
Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on
Many of you will know that our founding director Peter Lavers' early career was with…
How do companies measure investment in training?
How do companies measure investment in training?
In this episode, Sales and Capability Training Experts, Alan Thompson and David Brown, hold an interesting…
Introducing the Partner Relationship Survey
Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond…
Stop hiding behind your computer and get out to see your customers!
Stop hiding behind your computer and get out to see your customers!
If you are responsible for managing and developing key customer relationships for…
Great insights shared by cross sector business leaders
We were fortunate to share the company , thoughts, views and insights with a group of senior leaders across a number of varying sectors at a dinner in…
B2B Trust Research: What are Boundary Spanners?
B2B Trust Research: What are Boundary Spanners?
Dr Mark Hollyoake addresses how boundary spanners occur and what they do to B2B Trust in his latest…
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they…
Dr Mark Hollyoake joins Ecclesiastical podcast to talk about why building trust in business is extremely powerful?
Why is building trust in business extremely powerful?
Most business-to-business (B2B) relationships are purely transactional, however, willingness to…
Why Build Trust?
Why bother, why build trust in my organisation?
There’s a lot of talk about why you could build trust in B2B these days, and a lot of inflated claims…
The Only One Business Show Podcast – Peter Lavers talks about Managing B2B Trust
The Only One Business Show Podcast - Peter Lavers talks about Managing B2B Trust
James Nathan, is one of the world's top 30 global gurus in…
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they…
Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model.
What customer centricity means in a intermediated business model.
How can you be customer centric when there's an intermediary 'in the way'?
Many…
Customer Centricity Corner with Peter Lavers – the difference between customer strategy and sales strategy in B2B
Customer Centric Account Management Part 2
If you know us or have seen previous episodes of the Customer Centricity Corner will recognise that our purpose…
Customer Centricity Corner with Peter Lavers – Listening to Customers
The difference between “doing surveys” and really listening to customers!
In this edition of the Customer Centricity Corner Rachel Waterfield, Customer…
Customer Centricity is More Important than Specialism
Customer Centricity is More Important than Specialism
Have you ever been part of a conversation where the comment is made that “most companies…
Customer Centricity Corner with Peter Lavers – Customer Focus in High Pressure Sales Environments
How can we maintain customer focus in a highly competitive and quarterly-sales-driven industry sector?
In this edition of the Customer Centricity Corner…
Customer Centricity Corner with Peter Lavers – Why B2B companies need an explicit Customer Strategy
Doesn't every B2B company already have a customer strategy?
Well, you may be surprised to find out that we still come across companies that don’t…
Customer Centricity Corner with Peter Lavers – Digital Transformation
How to ensure that Customer Centricity is central in your drive to digitally transform your company
In this edition of the Customer Centricity Corner,…
The Dimensions of the Customer Segmentation Canvas
It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from…
A New Approach to B2B Customer Segmentation from Customer Attuned Ltd
Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that…
Great insights shared by cross sector business leaders
We were fortunate to share the company , thoughts, views and insights with a group of senior leaders across a number of varying sectors at a dinner in…
Strategic Objectives – Be Careful What You Wish For!
Strategic Objectives - Be Careful What You Wish For!
The Unintended Consequences of Un-Customer Centric Strategic Objectives
Many of you be…
Peter Lavers looks back at new product launches
Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on
Many of you will know that our founding director Peter Lavers' early career was with…
Customer Centricity Corner with Peter Lavers – Digital Transformation
How to ensure that Customer Centricity is central in your drive to digitally transform your company
In this edition of the Customer Centricity Corner,…
Is your company Customer Attuned?
Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it's about Building Trust,…
How well do you manage customer value?
In the insurance and wider financial services sector, the concept of customer value is growing in profile all the time. This has come about mainly, though…
Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.
Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.
Are you building a team of talented and engaged account…
Stop hiding behind your computer and get out to see your customers!
Stop hiding behind your computer and get out to see your customers!
If you are responsible for managing and developing key customer relationships for…
Strategic Account Management Training – the importance of reflection
Strategic Account Management Training - The Importance of Reflection
In any of our training programmes, we always talk about the importance…
How often do you take stock of your business and its performance?
How often do you take stock of your business and its performance?
I was prompted to write this after responding to a LinkedIn survey by my colleague…
Alan Thompson Joins Ecclesiastical Podcast to talk about Broker Differentiation
Customer Attuned Director, Alan Thompson, was recently invited to take part in a podcast with Chris Withers, Broker Distribution Director at Ecclesiastical…
How do companies measure investment in training?
How do companies measure investment in training?
In this episode, Sales and Capability Training Experts, Alan Thompson and David Brown, hold an interesting…
Customer Centricity Corner with Peter Lavers – What is Customer Centric Account Management?
What is Customer Centric Account Management?
The subject today is “Customer Centric Account Management”, and I’m delighted to introduce two guests,…
Sales Capability Frameworks for Key Account Managers
Sales Capability Frameworks for Key Account Managers
Alan Thompson and David Brown discuss Sales Capability Frameworks and building competency pathways,…
Building Trust in the Supply Chain
How do you go about building trust in the supply chain?
Working with independent food and beverage wholesalers during the pandemic has been a real rollercoaster…
Is it possible to systematically develop trust to a mutual competitive advantage in B2B?
When companies and suppliers are reliant on each other for mutual benefit, is it possible to systematically develop trust to a mutual competitive advantage…
The Softer Side of Trust Building
When looking at literature on B2B trust and empirical evidence on building a trust based relationship, I identified drivers which fall into two distinct…
Building Trust into your Customer Plans
Few people would doubt that building trust forms one of the foundations of a positive and mutually beneficial relationship. Yet, within B2B a lot of research…
The Great Debate (5) – Building Trust
Trust is the willingness to be vulnerable based upon positive expectations about another’s intentions or behaviours.
- Rousseau et al
Trust is one…
Ten insights from the B2B sector about Building Trust
In the latest Great Debate at the magnificent Crystal Building in London we discussed the most fundamental component of B2B customer relationships: Trust.…
Customer Centricity is More Important than Specialism
Customer Centricity is More Important than Specialism
Have you ever been part of a conversation where the comment is made that “most companies…
Why is Trust key in Financial Services?
Why is Trust key in Financial Services?
The financial services sector shows no signs of slowing down, a lack of challengers, disruptors or a…
The Trust Dividend – by Dr Mark Hollyoake – Press Feature
The Trust Dividend by Dr Mark Hollyoake, featured in The International Journal of Sales Transformation.
October 2021
To read the full article, click…
Building ‘Business-to- Business’ Trust At Operations Level. Part 3
Building ‘Business-to- Business’ Trust At Operations Level
Let's take a look at trust development and how to "make it happen" and turn leadership…
The Trust Factor – Speaker Spotlight
Register here
Losing the opportunity to add value could also lose you trust and the business.
As an insurance broker, your role is to understand my insurance needs and find the best match to the market to meet those needs. Given there…
Trust is not a binary on/off switch
Why building, protecting and recovering trust is a business imperative
By Peter Lavers and Mark Hollyoake
Trust is a hot topic! Here in the UK it…
Trusted Relationships = Consistently Good Service
At Deep-Insight, I spend a lot of my time trying to help our clients figure out how to build strong trusted relationships with their B2B (Business-to-Business)…
Customer Centricity Corner with Peter Lavers – Digital Transformation
How to ensure that Customer Centricity is central in your drive to digitally transform your company
In this edition of the Customer Centricity Corner,…
Customer Centricity Corner with Peter Lavers – Keeping customers at the heart of Innovation
Keeping customers at the heart of Innovation
Companies are well aware that they must continue to innovate to survive, but how can they do this in a customer…
Playbooks in customer experience management
In my role as a consultant and adviser to companies across sectors, I am increasingly coming across and hearing about the utilisation of playbooks in customer…
Utilities need to improve the customer experience for B2B key accounts.
“Utilities today are facing more existential threats than ever before. Third-party providers of clean energy now offer a credible alternative to the…
Watch the Panel here – Digital Transformation In Healthcare
What does it take to lead a digital transformation in healthcare?
Wil Payne, Leadership consultant and coach of Newland Partners, chaired the second panel…
Digital Transformation in Healthcare – Part 2
What does it take to lead a digital transformation in healthcare?
Wil Payne, Leadership consultant and coach, chairs the second panel discussion in this…
Top 25 CX Blogs
We are delighted to announce that the Customer Attuned blog has been included in HelpSquad's list of "25 Customer Experience Blogs to Add to your Weekly…
Supporting clients as they manage their new homeworkers
One thing that we haven’t been short of in social media this year, has been articles and advice aplenty on how to deal with the challenges posed by Covid19, but what about articles on supporting clients as they manage their new homeworkers?
Strategic Account Management Training – the importance of reflection
Strategic Account Management Training - The Importance of Reflection
In any of our training programmes, we always talk about the importance…
Building a High Performing Account Management Team
Another successful development programme for a key client
Over the past several months, a number of the Customer Attuned team, David Brown, Dr Mark Hollyoake…
Why should Account Management teams work with coaches?
Why should Account Management teams work with coaches? And what are the benefits?
In today's fast-paced business environment, account management…
From good to great: how coaching improves sales and new business development
From good to great: how coaching improves sales and new business development
Your business might already be achieving good sales results –…
When coaching can enhance sales training and development
When coaching can enhance sales training and development
Have you ever run a training programme in your business, then watched as some or most of the…
How coaching can support B2B relationship management
How coaching can support B2B relationship management
Executive coaching has become an increasingly popular tool for businesses looking to improve…
What is the role of a leader in learning and development?
What is the role of a leader in learning and development?
Training expert Alan Thompson at Customer Attuned, invited Stewart Waddy, Head of Strategic…
How often do you take stock of your business and its performance?
How often do you take stock of your business and its performance?
I was prompted to write this after responding to a LinkedIn survey by my colleague…