This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of… Read more
The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies.
Ba… Read more
https://customerattuned.com/wp-content/uploads/2016/05/logo.png00Peter Lavershttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngPeter Lavers2015-06-29 10:02:312016-06-07 11:57:23An Introduction To The Golden Threads of B2B Customer Management
Data from our B2B assessments show marked differences between organisations at the top and bottom of the Trust Ladder.
We highlight key characteristics of top performers.
KNOWL… Read more
https://customerattuned.com/wp-content/uploads/2016/05/logo.png00Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngMark Hollyoake2015-05-18 11:59:092016-06-07 09:42:23The key characteristics of high performing Customer Management organisations on the Trust Ladder
Was there ever a golden era when people ran businesses to earn a good living and contribute to the society that provided the foundation for their good fortune?
We seem to have evolve… Read more
https://customerattuned.com/wp-content/uploads/2016/05/logo.png00Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngMark Hollyoake2015-02-28 16:59:202016-06-07 13:13:10Is it really success if it’s not equitable?
Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s… Read more
Ellie Lukhttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngEllie Luk2014-06-03 12:46:012016-06-07 09:56:36The Great Debate (3) - What B2B and B2C can learn from each other?
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