The Golden Threads: Part 4 (of 12): Channel Management
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
An Introduction To The Golden Threads of B2B Customer Management
The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies.
Bas… Read more
/by Peter LaversThe key characteristics of high performing Customer Management organisations on the Trust Ladder
Data from our B2B assessments show marked differences between organisations at the top and bottom of the Trust Ladder.
We highlight key characteristics of top performers.
KNOWL… Read more
/by Dr Mark HollyoakeIs it really success if it’s not equitable?
Was there ever a golden era when people ran businesses to earn a good living and contribute to the society that provided the foundation for their good fortune?
We seem to have evolve… Read more
/by Dr Mark HollyoakeThe Great Debate (3) – What B2B and B2C can learn from each other?
Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most… Read more
/by Ellie Luk
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Albion Road,
Greengates,
Bradford,
West Yorkshire,
United Kingdom,
BD10 9TQ
Latest News
What a wonderful group of panellists we have enjoyed during the pandemic!January 13, 2022 - 4:46 pm
Panel Summary – The Impact of Hybrid Working on How we Build and Manage Customer RelationshipsDecember 9, 2021 - 5:39 pm- In the press: Dr Mark Hollyoake on Selling in a PandemicDecember 1, 2021 - 12:14 pm